Founded RAREVO and still leads every brand strategy personally — from the first discovery call to the final launch. Sets the studio's direction and makes sure every project, across every craft, stays true to the client's actual goals.

• First strategy call on every new client
• Final sign-off before anything launches

Runs the day-to-day of the studio — scheduling, resourcing and making sure every project stays on timeline. The first point of contact when a client needs a fast, straight answer.

• Project timelines & resourcing
• Day-to-day client check-ins

Builds fast, high-converting websites and custom Shopify stores for RAREVO's clients — from first line of code to launch day.

• Custom Shopify store builds
• Website performance & speed

Splits time between building client websites and managing new business — from the first conversation through to a signed project.

• Website builds & client handover
• New enquiries & proposals

Leads the performance marketing team, turning ad spend into measurable growth. Keeps every campaign accountable to real numbers — leads, sales and ROI — not vanity metrics.

• Paid campaign strategy & budgets
• Performance reporting to clients

Plans and runs marketing campaigns across search and social, built to drive real enquiries and sales rather than just impressions.

• SEO & search campaigns
• Paid social setup & optimisation

Plans and manages marketing campaigns across every platform, keeping each one on-brief, on-budget and reported back to the client in plain numbers.

• Multi-platform campaign management
• Budget tracking & reporting

Edits the video content and creative assets behind RAREVO's social pages and ad campaigns, turning raw footage into scroll-stopping content.

• Video editing for social & ads
• Creative assets for campaigns

Edits photo and video content for RAREVO's clients, shaping raw shoots into polished, on-brand assets ready to publish across social and campaigns.

• Photo & video editing
• Asset prep for campaigns